Imagine the ability to point your phone at a logo on a soda can and receive a video, ad, game, coupon from the manufacturer. Every sign, plate, cup, can, bottle is now an interactive company billboard. Next, imagine a trip to a museum where (through your mobile phone) you could play the 17th century piano display or interact with the 20 ft skelton of the dinosaur in front of you. Finally, story time with your child is now 3D, action packed adventure where you can literally watch a 3D model of Jack climbing the beanstalk.
For a short presentation go to - http://www.themediapowergroup.com/, click on the second tab – MAGITECH, and then on these tabs: ARL applications and Magic books.
Background – Augmented Reality is a new technology that enables the user to experience 3d graphics overlaid a live camera image and on ANY mobile phone.
Today, all the mobile vendors are investing in these kind of AR technologies in their phones, for many different attractive applications.
Another augmented reality application that will p
robably be available in the end of next year :Boxes appear on the phone’s screen, highlighting known businesses and landmarks, such as the Empire State Building. The user can click one of these boxes to download information about that location from the Web. In Nokia’s mobile-augmented-reality prototype, a user can point a phone’s camera at a nearby building; the system calculates the building’s location and uses that information to identify it. Credit: Jean Probert
http://www.technologyreview.com/Infotech/18291/
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