Blue Ocean vs Red Ocean

In the last few days I've discussed and presented this concept a couple of times, and I thought that will interested you too.

What is Blue Ocean Strategy?
Companies have long engaged in head-to-head competition in search of profitable growth, but today, competing head-on often results in nothing but a bloody ‘red ocean’ of rivals fighting over a shrinking profit pool. Blue Ocean Strategy contends that although most companies compete in these red oceans, this strategy is unlikely to create strong profitable growth in the future.



Tomorrow’s leading companies will probably better succeed not by battling competitors but by creating ‘blue oceans’ of uncontested market space. These strategic moves - termed ‘value innovation’- create leaps in value both for the firm and for buyers, creating all new demand.

To learn more - http://www.slideshare.net/jessestarmer/blue-ocean-strategy-summary-61974