Tuesday, May 26, 2009

A Beautiful Word in the English Language

Humility (= humbleness, modesty, unassuming nature)
May 2nd, 2009 by Bruna Martinuzzi



Many years ago, one of my university professors mentioned that “windowsill” was voted the most beautiful word in the English language. Being an armchair linguist, this factoid naturally stayed with me. Words have enormous power. They can make us erupt into laughter or bring tears to our eyes. They can influence, inspire, manipulate and shock. They can build and destroy. Some words have different effects on different people. One such word is humility. It is one of those words that are seldom in neutral gear. Some, like me, love the word and all it stands for. Some almost fear it and interpret it synonymously with lack of self-confidence or timidity.
The dictionary defines humility as modesty, lacking pretence, not believing that you are superior to others. An ancillary definition includes: “Having a lowly opinion of oneself, meekness”. The word “humility” first struck me in the context of leadership when Jim Collins mentioned it in his seminal work Good to Great: Why Some Companies Make the Leap… and Others Don’t. In this book, Collins examined companies that went from good to great by sustaining 15-year cumulative stock returns at or below the general stock market, and after a transition point, cumulative returns at least three times the market over the next 15 years.

Keep reading here - http://www.increaseyoureq.com/blog/?p=81

The advertizing budgets are low this year - BUT

Maybe, that's why the commercials are funnier than before. Or maybe it's just the summer...
Enjoy -

Monday, May 25, 2009

Blue Ocean vs Red Ocean

In the last few days I've discussed and presented this concept a couple of times, and I thought that will interested you too.

What is Blue Ocean Strategy?
Companies have long engaged in head-to-head competition in search of profitable growth, but today, competing head-on often results in nothing but a bloody ‘red ocean’ of rivals fighting over a shrinking profit pool. Blue Ocean Strategy contends that although most companies compete in these red oceans, this strategy is unlikely to create strong profitable growth in the future.



Tomorrow’s leading companies will probably better succeed not by battling competitors but by creating ‘blue oceans’ of uncontested market space. These strategic moves - termed ‘value innovation’- create leaps in value both for the firm and for buyers, creating all new demand.

To learn more - http://www.slideshare.net/jessestarmer/blue-ocean-strategy-summary-61974

Sunday, May 24, 2009

I LOVE animated movies!

These days the animation, graphics, and general production of these movies is just AMAZING.
We just saw Bolt and enjoyed it very much.
Here's the trailer -

Monday, May 18, 2009

Reducing Fat - A Great Marketing Concept

And it can be helpful before the summer -
If you gained weight along the winter, most of the chances are that you will stand and by that, burn some calories :)